Content marketing in a nutshell
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Why it works
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Case Study
Red Bull
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that “produces full-length feature films for cinema and downstream channels (DVD, VOD, TV).” The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men’s sports, culture, and lifestyle.
Other methods
Other ways content marketing may be done is through website content optimization (making relevant content and putting it on your website for visitors to read and learn about a topic), making blog posts, creating videos on Facebook and Youtube and writing articles about a topic related to your business and then posting said articles on websites such as Medium.