The Google Search Algorithm is written to decide which web pages will appear in the search results for a particular keyword and in what order. SEO experts always look at the algorithm updates and changes to adjust their search engine optimization efforts. But it should be noted here that this algorithm is quite complex and not everybody can understand it. Another important point about the algorithm is that it changes quite frequently. So, if you really want to streamline your internet marketing efforts, you need to study the algorithm updates regularly.
Connecting the Algorithm with SEO
SEO experts know for sure that there are some elements on a web page that determine its rank on Google. Some of the most notable elements include;
- Number of inbound URLs that link to the page
- The keyword appears not just in the title but also in the meta description and header tags
- The speed and performance of that web page
There are many other elements that Google looks at for determining the rank of a particular page. When the content on web pages is changed by the webmasters, it reflects on its rankings on Google and other search engines. That is why the algorithm has a direct impact on SEO efforts.
Understanding Google Algorithm for Search
Google algorithm for search is unique in its nature as it adjusts itself with each search conducted on the internet. For example, if you try changing the spelling of the words in your search query, you will get totally different results. The recent changes made to this algorithm have made internet search very responsive and efficient. If you start typing in Google, you will notice that it gives suggestions with each typed word so you can choose from that list and get more effective results faster.
Since Google uses keywords as a criterion to rank web pages, some webmasters start stuffing their content with a lot of keywords and as a result their content looks spammy. This is a black hat SEO technique, which should be avoided at all costs. An article or blog post must include keywords in a natural flow. Whenever Google identifies such a black hat SEO practice, it alters its search algorithm to exclude those web pages that are stuffed with keywords or are involved in some other suspicious activity.
SEO specialists are aware of these penalties imposed by Google and therefore they try to stick to only white hat SEO techniques. You need to find a specialist that looks at your business goals for SEO and then plan a strategy that utilizes the major elements of the search algorithm.
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